Wisconsin Motor Vehicle Salesperson Manual Practice Test 2026 – The Complete All-in-One Guide for Exam Success!

The Manufacturer's Suggested Retail Price (MSRP) label is a key component in the sale of vehicles, as it provides potential buyers with standardized information about pricing and options. The reason that the MSRP label is not required on trucks lies in the classification and purpose of such vehicles.

Trucks, especially those designed primarily for commercial use or with a gross vehicle weight rating (GVWR) over a certain threshold, often fall outside the typical consumer vehicle sales regulations that apply to passenger cars. This exemption recognizes the different market dynamics and uses of trucks compared to passenger vehicles.

As a result, the absence of an MSRP label on trucks does not impede informed purchasing decisions, as truck buyers typically rely on different market indicators and specifications relevant to their commercial requirements. This distinction reflects the regulatory considerations made to accommodate various vehicle types and their respective user bases.